We get swayed by words, by perceived effects in various shapes and forms and miss the whole thing, or miss seeing the one behind them too often. It's like looking at the illusion around something/someone seems to have around themselves, but never getting past it and looking at the actual thing. And of course as long as we are looking to be swayed we can't see anything as it is. As long as we don't become utterly rooted and comfortable where we are (a.k.a. being here now.. fully. totally.) we cannot see anything as it is.
And then we cry when the bubble of illusion of our own unconscious choosing bursts.
Just look at the damn thing.
Let truthfulness flower in you.